Running a tattoo studio involves more than just incredible artwork. Between managing bookings, handling deposits, coordinating multiple artists, and staying on top of clients - the admin can quickly become overwhelming.
The right software can give you back hours every week. But with so many options available, how do you choose?
Essential Features to Look For
1. Online Booking
Your clients expect to book online. Look for software that offers:
- 24/7 availability for bookings
- Artist-specific calendars
- Automatic conflict prevention
- Integration with your website
2. Deposit Management
Non-negotiable for serious studios. The software should:
- Collect deposits automatically at booking
- Support multiple payment methods
- Handle refunds and partial payments
- Track payment history
3. Client Management
You need to maintain records for each client:
- Contact information
- Consent forms and ID verification
- Booking history
- Notes and reference images
- Communication history
4. Automated Reminders
Reduce no-shows with automatic reminders via:
- SMS text messages
- Email notifications
- Customisable timing and content
5. Multi-Artist Support (For Studios)
If you have multiple artists, you need:
- Individual artist calendars
- Artist-specific pricing
- Commission tracking
- Individual artist booking pages
Features That Are Nice to Have
- Portfolio integration
- Aftercare instruction automation
- Gift voucher management
- Waiting list functionality
- Business analytics and reporting
Red Flags to Watch Out For
- Per-booking fees: These add up quickly and eat into your margins
- Long-term contracts: You should be able to leave if it’s not working
- No mobile access: You need to manage bookings on the go
- Complex setup: If it takes weeks to set up, it’s too complicated
Questions to Ask Before Committing
- Is there a free trial?
- What support is included?
- How long does setup take?
- Can I export my data if I leave?
- What’s the pricing as I grow?
Conclusion
The best tattoo studio software is one that fits your specific needs and doesn’t cost a fortune. Start with a free trial, involve your team in the decision, and don’t overcomplicate things - you need software that works for you, not the other way around.
